‘Thread’ is a personal safety app for children (aged from 8 years) that combines the benefits of contemporary technology with clever design and personal devices. In stressful situations, where only one action can be taken, Thread provides an immediate connection between: a user’s location, trusted contacts and emergency services.
Behind the name
The idea for Thread’s name was inspired by a fable about trust, love and independence. The story featured three players: a mother, her daughter and the daughter’s beau.
The daughter’s suitor lived deep inside a very dark cave. One day the daughter asked her mother if she could visit this man. The mother did not want to stand in the way of her daughter’s happiness, so she pulled a thread from the edge of her skirt and told the daughter to hold onto it as she made her way into the cave. If, for whatever reason, she felt in danger she could tug on the thread and her mother would pull her from harm.